Do you have big plans for taking your Instagram strategy to the next level? Do you know how you want to accomplish it? Are you a bit lost in regards to the next steps in the process?
Regardless of where things stand right now, there’s something you always need to remember: there is plenty of help to be had. If you keep an open mind, you’ll one day be able to hire an Instagram marketing pro who can carry out your plan and work with you to reach all your goals.
Maybe you hire a pro who knows how to buy real Instagram likes. Or maybe you get someone on your team who has a knack for boosting engagement rate. It doesn’t matter what type of help you need or the goals you have set, there is someone out there who can assist you.
The key to success in hiring an Instagram marketing pro is taking your time. If you hire the first person you find, it could result in a poor decision. And when that happens, you cost yourself both time and money.
When speaking with any candidate, here are the types of questions you should ask:
1. How much experience do you have on Instagram?
There is nothing wrong with giving someone their first shot, but you may not be interested in doing this when it comes to something as important as your Instagram marketing plan.
Find out how much experience someone has on Instagram before you hire them. Ask questions about what they have accomplished in the past, how they did it, and what type of strategy they would use for your profile in the future.
Experience isn’t the only point of consideration when hiring an Instagram marketing pro, but it needs to be somewhere near the top of your list. When you get someone on your side who knows what they are doing, it’s much easier to pass everything – or a lot of your tasks – off to them.
2. Do you have any experience working on profiles similar to mine?
It’s one thing to hire an Instagram marketing pro with experience. But it’s another thing entirely to hire someone who has experience with profiles like yours.
For example, there is a big difference between the approach you take with an influencer profile and a startup brand. You want to find someone who has targeted experience, as this will give them a better idea of the steps they should take.
Dig as deep into this as possible, such as by asking for samples and recommendations. You don’t want to put all your efforts into this, but it definitely deserves a good portion of attention.
3. What do you think of the Instagram marketing strategy I have carried out to this point?
Don’t be shy about sharing your Instagram marketing strategy to this point. In fact, according to ViralRace, it’s a good idea to do so, as you can receive feedback from the person you are speaking with. Even more so, they can give you a clear idea of whether or not they would take the same approach in the future.
Even if you are unimpressed by the results you have achieved, share the main points of your Instagram marketing strategy for feedback. It’s the best way to ensure yourself of getting on the same page with a person you may bring on board.
4. What do you feel are reasonable goals for the short and long term?
You need to set goals that make sense for the both of you. For example, if you say that you want to obtain 1k new followers within a month, but your help tells you that this is too many, you need to find out if it makes sense to work together.
Share both your short and long term goals with anyone you are thinking about hiring. Just because they have different ideas does not mean they are wrong. It simply means they want to set different goals based on their experience. You may come to find that they have a better plan of attack than you.
If nothing else, you should talk about what is and is not reasonable in regards to your Instagram goals. This gives you a clear idea of the approach the person takes and whether or not their line of thinking is the same.
5. What is your preferred method of communication?
If you are bringing someone into your company full-time, they may work alongside you in your office. In that case, you don’t have to worry too much about this. However, if you are going to hire a contractor, for example, you must consider the fact that you need to keep an open line of communication.
For example, some people prefer to communicate via email and text. Others would much rather jump on a phone call once or twice a day to ensure that you are on the same track.
It doesn’t matter how you communicate, as long as the both of you are comfortable with it. Talk about this upfront, stick to what works, and make minor adjustments along the way. This approach will allow you to stay in touch, even if you are on opposite sides of the world.
Even if you don’t decide to hire an Instagram marketing pro right now, this information should help you better understand what the process will entail if you go down this path in the future.
There will always be people out there who are able to help you grow your Instagram account. Once you are ready to bring someone onto your team, take the first step and see what happens. As long as you don’t get in too deep early on, you can always back out and adjust your approach if necessary.
What are your thoughts on hiring an Instagram marketing pro? Do you have experience working with anyone, or do you do everything yourself? Share your thoughts on this topic in the comment section below.
Image: lalo Hernandez