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Lisa Bowers

Lisa Bowers

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After careers in the worlds of finance (Drexel and what is now JP Morgan Chase) and brand management (marketing margarine for Nabisco and mascara for Revlon), Lisa started looking for work with more “purpose.” Inspired by her first nonprofit gig at Thirteen/WNET New York, Lisa began to work more with “media that matters” from independent documentarians, National Geographic Entertainment, and public television. Her marketing services firm, Smoothsailing Marketing, specializes in marketing communications and materials; sponsorship marketing and corporate partnerships; integrated media; online video distribution and promotion; brand positioning and strategy; and nonprofit and cause marketing. Adam Leipzig, Founder of Cultural Weekly and former President of National Geographic Feature Films, suggested she write a post on navigating the world of public television . . . and it was so much fun, it became a mini-series.

Latest

OUR WORLD

A Second or Third Act – Another Chance | Part 2

By Lisa Bowers on October 18, 2017

At 73, Joe Biden made a choice to devote his time to the Biden Cancer Initiative. What business owners, artists, and advocates are out there with... Read more →
Joe Biden's Dream of Eradicating Cancer
POPULAR

A Second or Third Act – Another Chance | Part 1

By Lisa Bowers on October 4, 2017

Please consider making a tax-deductible donation now so we can keep publishing strong creative voices. What could be more hopeful to someone who... Read more →
Into the Future
OUR WORLDTech

1

When Science is Wrong, It’s Okay to Change Your Mind.

By Lisa Bowers on November 2, 2016

Please consider making a tax-deductible donation now so we can keep publishing strong creative voices. Following @Mashable’s #SocialGood... Read more →
FilmTV + Web

1

Documentary Distribution Options: Life Beyond TV

By Lisa Bowers on November 18, 2015

It’s a great time for docs, and for doc filmmakers. “More feature documentaries are being released theatrically than ever, more docs are being... Read more →
FilmTV + Web

Docs and Indie Film Promotion

By Lisa Bowers on October 14, 2015

You have overcome two of the biggest hurdles in independent documentary production: procuring distribution and raising funds. Congratulations! Now... Read more →
OUR WORLD

2

The Sustainable Development Goals – Have You Heard?

By Lisa Bowers on September 30, 2015

The Social Good Summit (hosted by Mashable, the United Nations Foundation and UNDP) was coming up and I was really excited about attending for the... Read more →
FilmTV + Web

2

Creative Documentary Fundraising

By Lisa Bowers on September 16, 2015

Documentary Fundraising - The Big Picture While many documentarians tend to first go the traditional route to funding – corporate sponsorships,... Read more →
Point and Shoot
FilmPOPULARTV + Web

Navigating Public Television: Fundraising the Traditional Way

By Lisa Bowers on September 2, 2015

So, your film proposal is strong enough to have convinced a distributor to make a commitment. Now you need to find money to produce it. Funding can... Read more →
STREB
FilmTV + Web

1

Public Television Distribution for Documentaries: A Roadmap Through the Maze

By Lisa Bowers on August 27, 2015

The Public Television Maze You’ve produced a documentary that people tell you is perfect for public television. You want as many people as... Read more →

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Cultural Weekly is a place to talk about our creative culture with passion, perspective and analysis – and more words than “thumbs up” or “thumbs down.” Our mission is to draw attention to our cultural environment, illuminate it, and make it ... read more

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