How to Save the Academy Awards


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Why do we complain about the Oscars every year?

Because the show is always so much less than it could be. Generally, the host is the fall-guy; this year Seth MacFarlane got his share of well-deserved criticism. But the bigger problem is who hires the host, who approves those jokes, and how the show is operated. We have to look to the producers.

Last Sunday’s Oscars were lumpy at best. They lurched along without rhythm or pace, boring us with numbingly long sections that were not about the movies at all, offending half the audience, and delivering scant emotional excitement or real suspense.

“We Saw Your Boobs,” the signature musical opening number, wasn’t Seth MacFarlane’s whim or an ad-libbed remark. It was a full-scale choreographed extravaganza that took weeks to put together and rehearse. That was the producers’ call, not the host’s.

On Monday, though, the Academy was hailing a comparative success. Forty million Americans watched, up slightly from last year (although 42 million watched in 2010). The Academy was especially proud that ratings for 18-24 year-olds were at a six-year high.

According to Trendrr, there were 13.3 social media interactions about #oscars during the day (an all-time Academy Awards high, 58% female, 57% on mobile phones, if you’re curious). That sounds pretty good, I suppose, until you think about the Academy’s claim that “1 billion people are watching.”

The numbers illustrate a fundamental fact: the Academy of Motion Picture Arts and Sciences survives only because of a television show. ABC’s huge license fee, justified by commercials that cost $1.7 million per 30-second spot this year, keeps the Academy in business. That’s a little ironic, because the Academy has an ambivalent relationship with TV. They love the revenue, but disqualify films that air first on television or, God forbid, cable or the Internet.

It’s an ambivalent attitude, and that’s why the Oscars underwhelm every year. The movie folk don’t embrace what works on TV. The Academy hires producers to oversee the show, when television works when there’s a strong writer in charge. On a TV series, that person is called the “show-runner.” It’s a creative job that oversees every aspect of the show, especially the long arcs of character development. All the other writers report to the show-runner, and the show-runner is, first and foremost, a writer, too.

Want to make the Academy Awards better? Hire a classy, smart show-runner.

Divide the responsibilities, and give the show-runner creative charge. Yes, you’ll still need a different producer to speed-dial celebrities and cajole them into presenting. The speed-dialing, presenter-cajoling producer should work for the show-runner, with the show-runner holding a grander and more generous vision. It’s a TV show, people, and that’s how TV works.

Writers are often treated like second-class citizens on movie sets. If the Academy would really like to fix the Oscars, they’d put a writer in charge, a show-runner who would shape and guide, tell a real story with the broadcast, make sure things don’t run too long or too short, give the right kind of exciting weight to the best emotional moments, and, especially, bring some welcome good humor back to the proceeding.

Instead of this:


About the author

Adam Leipzig

Adam Leipzig

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Adam Leipzig, Cultural Weekly’s publisher, is the Chief Operating Officer of CreativeFuture, a non-profit organization that advocates for the creative community. He is also CEO of Entertainment Media Partners, a company that navigates creative entrepreneurs through the Hollywood system and beyond, and a keynote speaker. He is the former president of National Geographic Films and senior Disney executive, and has been a producer, distributor, financier and executive on more than 30 films, including 'March of the Penguins,' 'Honey, I Shrunk the Kids,' 'Dead Poets Society,' and 'Titus.' Adam is the author of ‘Inside Track for Independent Filmmakers ’ and co-author of the all-in-one resource for college students and emerging filmmakers 'Filmmaking in Action: Your Guide to the Skills and Craft' (Macmillan). Adam teaches at UC Berkeley's Haas School of Business, at Chapman University's Dodge College of Film and Media Arts, and in UCLA's Professional Producing Program.

  • Elana Golden

    Right on! I hope they read and listen to you!

  • Sandra Blazynski

    Ah, yes, the writing. NOTHING happens without the writing, without the writer. How I wish that the "high-level", Hollywood clowns making the decisions about what constitutes quality would heed your advice, Adam. What annoys me most (and the list is LONG), is the frat-boy humor and insider Hollywood jokes, which are always off-color and inappropriate. I've been watching the Oscars since I was a child. God forbid that even one child has to turn to her mother during the Oscar broadcast and ask, "Mommy, what's an orgy?" after that idiotic, animated filth-mouth of a TED-dy bear spoke the word. And, that's just one example.
    If truly one billion people watch this show worldwide, the producers ought to be ashamed of themselves. Why don't you apply for the job for next year, Adam?

    • Paul

      And depending on their age they might ask, "Mommy, what are boobs?" Any good mom would reply: "Why, the people who put this show together, dear."

  • Alexis Fancher

    From your lips, Adam, to the Academy's ear.